One-to-one and SMS marketing, centered around personalized interactions with customers, optimizes marketing efforts and helps build customer loyalty. But how exactly is personalized SMS marketing changing customer engagement? Let’s dive in and find out.

The landing page is the door to your business; therefore, first impressions can make or break the experience for your potential customer. Design and personalize your landing pages so they align with important factors such as your target audiences' industry and location, this can help create a lasting impression, build brand awareness and lead to action.

The success of digital marketing often depends on the customer click-through rate. It hinges on a link that is key to getting customers to take the next step. But a bulk, generic, shortened link doesn’t exactly shout “safe”, does it? For marketers, customer hesitancy to click links can pose a huge threat to the results of their campaigns - #SafeToClick links offer the solution.

In the marketing world, personalization plays a vital role in this mobile-first growth. Although mobile marketing is a relatively new concept, it has been proven to deliver personalized experiences beyond email marketing capabilities, driving potential and existing customers to your business directly from their smartphones.

A cornerstone of any successful mobile marketing strategy is having an engaged list of SMS subscribers. This list of subscribers means you have a dedicated community with whom you can share and communicate with directly. Here are 5 great ways how to get started with building or increasing the contacts in your SMS marketing list.

For Women's Month in South Africa, we asked 4 remarkable women, a few clients, and one of our own staff members, who affect positive change in the industry, to share their career stories. We wanted to hear their perspective on policy and leadership, and how they’re moving things forward for women within their own organisations.

For South African organisations and enterprises wanting to operate in the global market, making the required changes in line with the Act could boost success and widen the net of opportunities. Read the 4 practical steps you can take towards direct marketing compliance.

This new offering is designed to simplify and bolster SMS marketing and help businesses on their journey in creating more meaningful customer experiences. Our easy-to-use, code-free platform makes SMS more accessible and easier to implement for all marketers and SMBs, regardless of skill level.

Creating awareness, building relationships, and sharing useful content are key building blocks that should be in place before you can even start thinking of closing the deal. Incorporating these fundamentals within your strategy is vital in achieving more active and engaged customers.

While the requirements may seem complicated at first, we've compiled a helpful guide to assist you in understanding how to easily follow these guidelines while using the Mobiz platform to supercharge your SMS marketing.

Understanding where technology and marketing meet, your MarTech stack, is one of the best ways to scale your business and transform big data into actionable insights.

One of the most powerful ways to deliver content into the hands of your audience in 2021 is with an SMS, not only because 90% of text messages are read, but because in our fast-paced, day-to-day lives, content that is easy to consume simply makes sense.

Executed correctly, text messages can provide an authentic touchpoint in a space that’s increasingly getting less personal. The beauty of this is that any online business will already have access to customer data and using it effectively will scale your e-commerce ecosystem.

As we approach the festive season, users want brands to understand when they should be approached… and when they shouldn’t. Through content personalization, you’ll be able to connect products or services with the right audience and send the right messages at the right time.

The pandemic has boosted e-commerce sales and people are shopping online more, this means that text message marketing is an essential piece of the personalization puzzle to increase Black Friday and Cyber Monday spend as the holiday shopping commences.

No matter the workplace, in times of uncertainty communication is everything. What’s more is that while we get that using the right tools – and software – is a big part of working remotely (and effectively) without the right staff, these tools won’t get you far…

It’s easy to miss a mail, recycle a flyer and let a phone call go to voice mail. And if you aren’t online at the exact right moment, it’s likely that you’ll miss a social media post too. But with text messages, one way or another, you’re probably going to read it whether the message is opened or seen as a preview on your home screen.

In a time of email fatigue, as we are bombarded by Covid-19 corporate messaging, communicating with customers via SMS can be far more effective.

As the world starts to emerge from under the shadow of Covid-19 and economic activity resumes at a meaningful level, a few things will set the companies apart that survive and go on to thrive from those that don’t.

Exploring the impact of the Covid-19 pandemic on businesses, how they prepared for lockdown and its impacts on operations and employees, as well as lessons learned that we can take into the post-Covid-19 era.‍

By 2022, mobile data traffic is expected to reach 77.5 exabytes per month, globally. And even though mobile phones are part of our taken-for-granted world, the Covid-19 pandemic has put mobile phone usage on an upwards trajectory.

South African SMS marketing platform Mobiz could very well be the next big disruptor in the digital marketing world. We live in a world where brands are baying for the consumer’s attention using every platform on which their customer base is most active.

South African venture capital firm Kalon Venture Partners today announced a $1 million ($18 million) investment in Mobiz, which it says is one of the fastest-growing smart SMS marketing engagement platforms in SA.

If the country is to have any hope of addressing this critical issue of unemployment, creative ideas are needed. Rehashing past solutions will simply see the joblessness rate continue to worsen.

Over the past few months, there’s been a lot of excitement surrounding the rollout of 5G in SA, with the country’s first 5G network going live in September. While some of the buzz is warranted, the new-generation technology will have a limited impact on the typical South African mobile user.

Without similar budgets and resources, small and medium-sized enterprises (SMEs) have traditionally found the going a little tougher. But, thanks to advancements in technology, SMEs can now go toe-to-toe with their bigger counterparts.

Whether you’re a business offering a particular service or a professional working in a professional practice, regular communication with your customers or clients can go a long way to keep your appointments book filled up.

In the SME space knowing which channels should you focus on? What kind of content should you send out on those channels? And how frequently should you be communicating with your customers?

South African needs its small and medium enterprises to succeed, says Greg Chen, CEO and co-founder of Mobiz, noting that SMEs are the key to unlocking inclusive growth in an economy that has stagnated for the best part of a decade.

South Africans have been promised relief from high mobile data charges. In his June State of the Nation Address (SONA), President Cyril Ramaphosa heeded the call of the country's citizens to make it easier and cheaper for them to get online with their mobile devices.

Once bulky devices that were only useful for the odd phone call, cellphones have evolved into powerful pocket computers that allow people to access almost all the information in the world (and watch cat videos to their hearts’ content).

One of the most important consumer trends in retail currently is the demand for greater personalisation. Consumers want to know that retailers understand them and communicate with them in a way that shows that understanding of the consumers' wants and needs. 

The South African retail space is incredibly competitive and new players are entering the market all the time. In this environment, it's vital that retailers be able to talk to their customers in a way that's engaging, relevant, and hyper-personal. 

As of 2019, there are an estimated 90-million mobile connections, with smartphone penetration at over 80%. It makes sense then that any business wanting to communicate with South Africans should target their mobile phones.

Mobiz, an innovative South African startup combining the ubiquity of SMS with the visual power of the web to change the way South African companies talk to their customers.