Black Friday: A sales opportunity you can't afford to miss as an online business or SMB!

An effective SMS marketing campaign delivers messages that convey value and prompt customers to take action, but how can brands ensure this? Let’s look at three easy tips to help create successful text message campaigns and engage with target audiences.

One-to-one and SMS marketing, centered around personalized interactions with customers, optimizes marketing efforts and helps build customer loyalty. But how exactly is personalized SMS marketing changing customer engagement? Let’s dive in and find out.

The landing page is the door to your business; therefore, first impressions can make or break the experience for your potential customer. Design and personalize your landing pages so they align with important factors such as your target audiences' industry and location, this can help create a lasting impression, build brand awareness and lead to action.

Creating awareness, building relationships, and sharing useful content are key building blocks that should be in place before you can even start thinking of closing the deal. Incorporating these fundamentals within your strategy is vital in achieving more active and engaged customers.

As we approach the festive season, users want brands to understand when they should be approached… and when they shouldn’t. Through content personalization, you’ll be able to connect products or services with the right audience and send the right messages at the right time.

The pandemic has boosted e-commerce sales and people are shopping online more, this means that text message marketing is an essential piece of the personalization puzzle to increase Black Friday and Cyber Monday spend as the holiday shopping commences.

As the world starts to emerge from under the shadow of Covid-19 and economic activity resumes at a meaningful level, a few things will set the companies apart that survive and go on to thrive from those that don’t.

Whether you’re a business offering a particular service or a professional working in a professional practice, regular communication with your customers or clients can go a long way to keep your appointments book filled up.

In the SME space knowing which channels should you focus on? What kind of content should you send out on those channels? And how frequently should you be communicating with your customers?

Once bulky devices that were only useful for the odd phone call, cellphones have evolved into powerful pocket computers that allow people to access almost all the information in the world (and watch cat videos to their hearts’ content).