Black Friday: A sales opportunity you can't afford to miss as an online business or SMB!

There's a whole lot of clutter in the digital marketing landscape these days. A whole lot of "you gotta do this, you gotta do that", to be successful. We're here to set the record straight and bring some clarity to the conversation, while also giving you guys a surprise.

An effective SMS marketing campaign delivers messages that convey value and prompt customers to take action, but how can brands ensure this? Let’s look at three easy tips to help create successful text message campaigns and engage with target audiences.

One-to-one and SMS marketing, centered around personalized interactions with customers, optimizes marketing efforts and helps build customer loyalty. But how exactly is personalized SMS marketing changing customer engagement? Let’s dive in and find out.

In the marketing world, personalization plays a vital role in this mobile-first growth. Although mobile marketing is a relatively new concept, it has been proven to deliver personalized experiences beyond email marketing capabilities, driving potential and existing customers to your business directly from their smartphones.

This new offering is designed to simplify and bolster SMS marketing and help businesses on their journey in creating more meaningful customer experiences. Our easy-to-use, code-free platform makes SMS more accessible and easier to implement for all marketers and SMBs, regardless of skill level.

As we approach the festive season, users want brands to understand when they should be approached… and when they shouldn’t. Through content personalization, you’ll be able to connect products or services with the right audience and send the right messages at the right time.

The pandemic has boosted e-commerce sales and people are shopping online more, this means that text message marketing is an essential piece of the personalization puzzle to increase Black Friday and Cyber Monday spend as the holiday shopping commences.

One of the most important consumer trends in retail currently is the demand for greater personalisation. Consumers want to know that retailers understand them and communicate with them in a way that shows that understanding of the consumers' wants and needs.