Marketing today is freakin' tough. We get it. Today, we break down why that is, and ways to simplify while increasing effectiveness.

There's a whole lot of clutter in the digital marketing landscape these days. A whole lot of "you gotta do this, you gotta do that", to be successful. We're here to set the record straight and bring some clarity to the conversation, while also giving you guys a surprise.

The success of digital marketing often depends on the customer click-through rate. It hinges on a link that is key to getting customers to take the next step. But a bulk, generic, shortened link doesn’t exactly shout “safe”, does it? For marketers, customer hesitancy to click links can pose a huge threat to the results of their campaigns - #SafeToClick links offer the solution.

A cornerstone of any successful mobile marketing strategy is having an engaged list of SMS subscribers. This list of subscribers means you have a dedicated community with whom you can share and communicate with directly. Here are 5 great ways how to get started with building or increasing the contacts in your SMS marketing list.

Creating awareness, building relationships, and sharing useful content are key building blocks that should be in place before you can even start thinking of closing the deal. Incorporating these fundamentals within your strategy is vital in achieving more active and engaged customers.

While the requirements may seem complicated at first, we've compiled a helpful guide to assist you in understanding how to easily follow these guidelines while using the Mobiz platform to supercharge your SMS marketing.

Understanding where technology and marketing meet, your MarTech stack, is one of the best ways to scale your business and transform big data into actionable insights.

One of the most powerful ways to deliver content into the hands of your audience in 2021 is with an SMS, not only because 90% of text messages are read, but because in our fast-paced, day-to-day lives, content that is easy to consume simply makes sense.

Executed correctly, text messages can provide an authentic touchpoint in a space that’s increasingly getting less personal. The beauty of this is that any online business will already have access to customer data and using it effectively will scale your e-commerce ecosystem.

No matter the workplace, in times of uncertainty communication is everything. What’s more is that while we get that using the right tools – and software – is a big part of working remotely (and effectively) without the right staff, these tools won’t get you far…

Without similar budgets and resources, small and medium-sized enterprises (SMEs) have traditionally found the going a little tougher. But, thanks to advancements in technology, SMEs can now go toe-to-toe with their bigger counterparts.

South African needs its small and medium enterprises to succeed, says Greg Chen, CEO and co-founder of Mobiz, noting that SMEs are the key to unlocking inclusive growth in an economy that has stagnated for the best part of a decade.