From a landing page to a meaningful customer relationship
Often, businesses only get one chance to convert a potential customer. This is why marketers must ensure that the content on their landing pages is completely tailored to their customer’s interests or needs. According to Hubspot, the average landing page conversion rate across all industries is 9.7%, just .3% below what is considered to be a good conversion rate. Considering this may be the one opportunity we cannot afford to lose, we must leverage personalization strategies to ensure success.
Attracting customers to your landing page takes a lot of effort, especially when our audience is constantly bombarded with generic ads, which are often entirely irrelevant to their wants and needs. When visitors reach your landing page from a link, they expect value in exchange for their information.
Here are a few tips companies should consider when creating their landing pages to help build a meaningful customer relationship to ensure conversion success.
Personalize your design and communication
The landing page is the door to your business; therefore, first impressions can make or break a business with your potential customer. To build trust and credibility in your brand, the design must work in tandem with the copy and other elements to compel your visitor to take action.
Speak your user’s language and clearly share why your product or service caters to their needs. A compelling headline, for example, can go a long way since this is the very first thing your visitors see when landing on your page. Keep the layout as distraction-free as possible and make your call to action (CTA) simple yet persuasive. Demonstrate the value of opting-in as opposed to a generic “submit” button.
Complement your content with a strong design strategy. Aside from visual content such as photos, videos, infographics, and illustrations, consider the page layout, font, color combination, and overall page dimensions. With design elements aligned with the target audience’s industry, location, and overall process, you can create a lasting impression, building brand awareness and leading to action.
Consider your delivery channel
When capturing first-party data for sales, retargeting, and personalization strategies, it’s important to consider where the customer journey starts and how you will deliver your message to build interest in your brand. The “Aha! Moment” is reached when a potential customer feels the need that prompts them to consider your solution. This is why an assertive, accurate, and compelling message is vital to lure your audience in. But how can brands reach customers effectively?
There’s a powerful tool in everyone’s pockets, and with each day, we use mobile phones more and more. The importance of fostering mobile and SMS marketing can make a big difference in customer engagement and acquisition compared to traditional digital marketing approaches such as emails and social media.
With an average open rate of 99%, with 97% of messages being read within 15 minutes of delivery, SMS and mobile use are proven to be the most effective channel for direct communication with customers, significantly impacting results. Capturing information via mobile can drive greater conversions since users pay more attention to the targeted ads; therefore, brands get a higher response rate.
Landing page marketing made easy
With Mobiz, building a mobile-friendly and personalized landing page is easier than you think, and our platform offers just the right tools; here are a few:
- Engaging templates: Building a landing page sounds like a laborious task. But, with our easy-to-use and customizable templates, you can rearrange content and your brand’s unique designs to reach higher customer engagement levels.
- Conditional personalization: Display personalized content on your landing page based on predetermined data, ensuring highly relevant campaigns that are sure to catch your customer’s eye.
- Code-free builder: Our user-friendly interface offers a step-by-step guide to building your own landing page in a few clicks, covering personalization, SMS delivery, and analytics.
Dynamic personalization in your landing pages will help build greater engagement and boost your sales. Don’t get left behind. Drop the generic design and get started with us today.