Why Marketing for Your Business Sucks
Digital marketing. A daunting topic for most. In todays landscape, an even surprisingly daunting topic for those who are leaders in it. But why is that? Why is marketing so difficult these days?
This is a complex answer full of nuances, but it really boils down to the fact that marketing, regardless of the time, is hard, especially for small business leaders. Business leaders are constantly getting pulled in different directions, putting out fires they didn't start, having to hone in on different sections of the business, wearing multiple hats.
They're also constantly getting sold. "This is the next best thing!". "You guys have to start posting on Tik Tok!". "You need this email marketing tool! It's the best!".
By the end of it, you have all these shiny new toys that sit on the shelf and collect dust... Because 1) they don't have actual value or 2) no one taught you how to actually use them.
But you're already overwhelmed, how are you supposed to know? We get it.
Limited Resource Availability:
One of the most common challenges for small business owners is limited resources. I mean, there are only so many hours in a day, and with competing demands on your time, it can be hard to figure out where to allocate what.
This is where you need to prioritize what is most important to your business' success—thus the highest impact initiatives (ie what generates the highest return for the least amount of effort).
If you're just starting out as a new business, then driving traffic to your website through SEO or social media may seem like the best place to start because they offer relatively low costs (compared with other channels).
Other marketers might think that advertising through paid channels such as Google AdWords is their best bet because of its high-visibility potential.
These are all the "tried and true" channels, but with regulations and algorithms changing daily, it's a whole new ballgame now trying to figure out how to manage and optimize each of these verticals in an efficient and effective way.
This is one of many challenges small business leaders face, particularly when it comes to marketing. Overcoming these challenges can take some hard work and creativity, but it can be done.
As a small business owner, you're likely already aware of the challenges that come with marketing your product or service, because well, you're dealing with them right now.
However, even if you've been operating in a niche industry for years, it can be difficult to keep up with the latest trends and technology "needed" to get from out of the struggle.
- You're not sure what kind of content will resonate best with your audience.
- You don't know where to start when creating content for social media platforms like Facebook, Twitter and Instagram.
- You don't have enough time or resources to dedicate towards creating effective marketing campaigns.
- You aren't sure how much time (if any) should be spent on traditional advertising versus digital channels such as email newsletters and search engine optimization (SEO).
- Fear has prevented you from getting started on any type of online presence at all!
Now the suckiest part about this is, these challenges are inevitable. Everyone faces them at some point or another. Maybe at different levels, but we've all face these.
The good news is, there are ways to simplify, learn, and refine.
We here at Mobiz think text marketing is by far the easiest channel to manage at scale, to connect with your customers on an individualized way, and produce unheard of ROI numbers. But we'll let you decide.
Playbooks coming soon!
As always, be great.