Make Black Friday a success with Mobiz
As the holiday season starts, businesses roll out special deals and big ad campaigns for Black Friday. Get noticed above your competitors and reach holiday shoppers with an effective, budget-friendly SMS marketing strategy.
Black Friday Guide
Sale days like Black Friday showcase the importance of building a trusting customer base. Get a head start by promoting your sales and discounts weeks in advance. This gives your customers enough time to plan and budget for your product or services.
Here are tips, tricks, and inspiration to help boost your Black Friday SMS campaigns using Mobiz!
Countdown & Early Access to Black Friday
Don’t hit snooze on marketing your Black Friday specials! The earlier you kick off your sales strategy the better, don’t wait until the week of Black Friday to start marketing your specials. Build up hype with Black Friday early access campaigns and create a sense of urgency with a countdown timer on your data-free Smart SMSs.
Countdown timers and early access campaigns don’t only create excitement but they’re powerful methods used to close the deal and convert customers!
What is gamification? In simple terms, gamification is adding game mechanics into non-game environments to achieve a specific goal. Encourage customer engagement with powerful gamification features that allow you to create personalised competitions that come alive and offer a fun and seamless way to interact with loyal customers.
The benefits of gamification:
- Automated retargeting
- Effective lead generation and first-party data collection
- Easily managed competitions and rewards redemption
- Built-in data segmentation
When customers participate in your gamification initiative, you gain insightful data that can help influence your marketing campaigns, performance goals or introduce a new product or service.
Segmentation & Personalisation
Black Friday is the perfect time to utilise segmentation and personalisation to make your campaigns stand out from a crowd of generic campaigns and make your customers feel special.
Create a VIP segmentation for your most loyal customers to send campaigns exclusive to them thus creating a sense of importance to your customers.. Also try personalising your campaigns by gender so users are taken to a unique landing page customized for male or female.
You can also enhance brand awareness and reputation by demonstrating that you understand and care about your audience.
Sign-up & Referral
Build your SMS database through sign-ups by promoting SMS-only Black Friday early access and deals. Combine this with a referral program to double your sign-ups by offering an incentive to those who participate.
Customers who take the time to recommend your product or services to friends and family should be rewarded.
Quick Response (QR) Codes & Short codes
QR codes and short codes bridge the gap between offline and online marketing channels.
Use these methods by directing potential leads to a Black Friday campaign via a QR or short code code through a poster or till slip or online via your social media and website.
Season of Gifting
Promote gift cards at a discounted price for customers who don't know what gifts to get or want to get in on the action but can't decide what they want.
Gift cards are also a great way of increasing sales, as more often than not customers spend more than the gift card is worth so you’re bound to get an uptick in sales with digital gift cards.
Promote festive gifting with specials aimed at different categories, and make it easier for your customers to find exactly what they’re looking for.
The secret to guilt-free shopping for your customers and higher revenue for you is speaking to what your customers are trying to accomplish. Make Black Friday feel less like a splurge and more like a responsible move with these ideas!
This is a sales opportunity you can't afford to miss so Book a demo today to get started!